IMPACT has developed an innovative approach that provides law firms the ability to gain a competitive edge by making intelligent marketing decisions.
Strategic Analysis Software
This is one of the first steps in developing a law firm’s marketing plan. The software analyzes data from current and former clients and recommends tactical and strategic opportunities.
Using the results from the Strategic Analysis Software, law firms develop strategies to generate more business from current clients, obtain new clients within the market groups presently served, and target new market groups for business expansion and diversification.
Marketing Database Information System (MDIS)
The second phase of IMPACT’s marketing approach is database marketing. This process incorporates the information gathered from the Strategic Analysis Software and combines it with market research data to create a Marketing Database Information System (MDIS).
This MDIS software supports marketing activities by collecting information on existing clients, internal resources, prospective clients and competitors. The information is used to:
| Track current clients, contacts and prospects |
| Establish lawyer profiles, client profiles and practice portfolios |
| Identify industry and practice area trends |
| Measure service quality through client assessment surveys |
| Assess the firm’s strengths, weaknesses, opportunities and threats |
| Update firm literature and brochures |
| Develop targeted mailings |
| Match client needs with firm capabilities (cross-selling) |
| Respond to request for proposals (RFPs) |
| Pursue leads on new business opportunities |
| Measure marketing productivity |
| Identify conflicts of interest |
Executive Search Software
This product assists law firms and executive placement firms in the search for qualified attorneys.